Shun Hing Electronic Trading Co Ltd (SHET), a subsidiary of Shun Hing Group with 300 employees, is one of the largest electrical appliance distributors in Hong Kong.

Shun Hing Hong, the origin of SHET, was established by Dr William Mong Man-wai in 1953. It is the sole agent for Panasonic products in Hong Kong and Macau manufactured by Matsushita Electric Industrial Co., Ltd. (now known as Panasonic Corporation). These include rice cookers, refrigerators, washing machines, microwave ovens, air-conditioners, electric fans, vacuum cleaners, iDTVs, digital movie cameras, digital still cameras, Blu-ray players, hi-fi systems, massage loungers, water purifiers, etc. Apart from satisfying the needs of consumers, SHET also serves large consortia and corporations by supplying and installing Panasonic products in hotels, government departments, industrial/commercial institutions and housing estates throughout Hong Kong.

SHET is committed to pursuing quality and excellence to strive for continual improvement as well as offering efficient and professional service to meet the demand of the market in Hong Kong and Macau for electronic products and electrical appliances.

SHET not only offers a full range of Panasonic home appliances, audio-visual equipment, health & beauty care products, but also Transtherm and Vintec wine cabinets.

Since 1993, SHET has been maintaining a Quality Management System certified to ISO9002. The system was then upgraded to comply with ISO9001 requirements in 2002. In pursuit of continuous improvement and with increasing effort in environmental protection, SHET has determined to capitalize on the infrastructure to also incorporate the requirements of ISO14001 Environmental Management System, making the total system to become an Integrated Management System for implementation in May 2008. A refreshed Integrated Management Policy has been launched since January 2017.

To better serve its customers, SHET places heavy emphasis on promotion and after sales service. A number of Panasonic showrooms and retail outlets have been established in different areas of the territory. There are Ninki Denki at iSQUARE in Tsim Sha Tsui as well as at Discovery Park in Tsuen Wan, Sogo Showroom at Sogo Department Store in Causeway Bay as well as NEOC Showroom at New East Ocean Centre in Tsim Sha Tsui East. Pioneering a brand new concept in specialty store, SHET first introduced Panashop in 1986. Today, Panashops are found all over Hong Kong, Kowloon and the New Territories. All Panashops and the five repair service stations in Hong Kong and Macau offer repair and warranty services for Panasonic products.